Do you really need fresh content for SEO? You always need fresh content (with the most updated information available). For SEO purposes, you don't need a high publishing frequency or a high rate of rebuilding content.
SEO "Quick Wins Mentality" is wrong If you are doing SEO for being "less of a loser," well, we are in different business, I guess.
Best SEO certifications (from a professional SEO) Absolutely none. SEO certifications are a waste of time. Would you care for a Cisco Certification not issued by Cisco? An Amazon Web Services Architect Certification not issued by Amazon? So why do you accept a SEO certification that does not come from Google/Bing? You are telling me, let’
When SEO isn't good for your business Some people don't understand SEO. This time, I won't blame the industry for being unable to explain itself clearly [https://www.seomindset.net/secretive-seo/], but those expecting a silver bullet to solve all their traffic acquisition problems magically. Yes, SEO is the best traffic source. It
The Old School SEOs and the “secretive SEO” When I started college, we used Altavista to find information on the web (yeah, I am that old). A year later, people started talking about a new search engine, a super cool one. When I graduated, the new industry that was born after the Dot Com Bubble Crash was rising.
Survivor Bias in SEO: you are thinking wrong Having one example of a website that gets organic traffic doing something doesn't consider the possibility of other websites that are doing the same but getting less or no traffic.
Don’t have a blog for SEO "Let's make a blog" is the laziest, most tedious, and technically worst answer for an SEO consultant to have. It's one of the silver bullets of inexperienced SEOs.