SEO Tools I Use

The tech stack of this website

If I am an SEO, I should have the most optimized website in the world, right?

Well, no. This website works on:

• Ghost as CMS. I didn't want to fall into the dungeon full of snakes that WordPress became last years, and I am too lazy/busy to check every text-based CMS around there. Ghost is good enough for what I want, but it lacks several SEO features, including managing multi-language sites. It is not a perfect solution.
• Instead of Google Analytics, I use Plausible for Web Analytics. It is cheap (not free), valuable and efficient.
• Grammarly Premium as a text editor. Since English is not my first language, it really helps me to improve my writing.
• Chat GPT, to help me with ideas, and crafting some drafts to make me overcome my laziness.

For SEO tasks, I use often

• Ahrefs: The best tool for link analysis, keyword research at small scale and content strategy.
• Sitebulb: My favorite SEO crawler. Has saved me hundreds of hours, especially for quick audits.
• Screaming Frog: Still a strong competitor in SEO crawling for bigger websites and not-for-SEO crawling.

SEO Browser Extensions for Chrome

• Detailed: One of many similar extensions, but this one comes from ViperChill, so that speaks by itself.
• Link Redirect Trace: To check redirects and server responses.
• View Renderer Source: Ugly but useful for analyzing final DOMs and JS frameworks.
• What Runs: Quick view of technologies used on a website.

Less often but still sometimes

• Serpwoo: I love this tool, but I don't get many chances of using it. Thinking SEO at SERP level is still something that many clients don't understand.
• Serpstat: Similar to others SEO SaaS, but with a more massive/scalable approach, useful for ecommerce and media, with great customer support.
• Scrapebox: I haven't created one single link with Scrapebox in years, but all the small, time-saving features that it has are pretty handy. For that price is a no-brainer.
• Rank Tracker, from SEO Power Suite: as a desktop software, is very reliable for tracking and keyword research. If you have a very small budget and need to pick just one tool, this is the one.

Of course, there are several other software/SaaS that I use frequently (SEMrush, Majestic, SimilarWeb, Moz etc.), but what I mentioned above is my most reliable setup. Google Tools (Search Console, Analytics) are mandatory.

Last couple of years Data visualizations tools are the new way to present reports and get a better understanding of all aspects of a business. I have some experience with Looker Studio, Tableau and Power BI.